Gemelli is an alternative fashion boutique, a brainchild designer and visualist

Aviram Gershon.

Gershon’s has turned to fashion as a means to reach out to people around the world and share with them his vision and love of freedom. 

“Gemelli” is an Italian for Gemini – Gershon’s star sign and a part of his concept. “Each of my items has a “twin” out there, just like each one of us.” – Gershon explains.

“I find inspiration in nature, in the great outdoors and in Mediterranean life-style” – he goes on to say. “I just want to share with other  people all over the world what I love the most”.

GEMELLI does not have a stock of copies, only one piece of each piece.


Aviram Gershon currently lives and creates in Tel-Aviv.